PIONEERING. PASSION. PERFORMANCE
SHADES OF WINTER’S MISSION IS TO CREATE STRONG FEMALE ROLE MODELS TO INSPIRE & EMPOWER WOMEN TO LIVE AN ACTIVE OUTDOORSY LIFESTYLE.


GENUINE.
COURAGEOUS. COMPELLING. CONFIDENT.
HIGHLIGHTING FEMALE ACTION SPORTS ATHLETES AND THEIR AUTHENTIC STORIES.
SHADES OF WINTER CONNECTS LEADING WOMEN OF THE INDUSTRY WITH THE END CONSUMER THROUGH ITS MULTI MEDIA PLATFORM.
ENERGETIC. RELIABLE. AUTHENTIC.
FOUNDED BY AUSTRIAN SKIER SANDRA LAHNSTEINER
LEAD BY HER ENTREPRENEURIAL MINDSET, DRIVEN BY HER PASSION FOR SKIING & THE OUTDOORS, CURIOUS TO CREATE A NEW PATH, DEDICATED TO BE THAT KIND OF ROLE MODEL SHE MISSED OUT IN HER OWN CHILDHOOD.

OUR PLATFORM
MOVIES
INSPIRING – Our award winning films showcasing some of the world’s best female athletes will motivate you for your own adventures.
TRAVEL
TRAVEL like #SHADESofwinter – UNIQUE PASSIONATE EXPERIENCES SCALE UP PERFORMANCE. As a newly official travel agency Sandra is ready to expand that section of the #SHADESofwinter platform: a greater variety of CAMPS & retreats, new destinations, a growing roaster of inspirational COACHES & added summer outdoor activities. New WORKSHOPS offer opportunities to improve skills. And with individually tailored DREAMTRIPS to unique locations seen in one of our previous films Sandra creates your best trip ever. That’s TRAVEL LIKE SHADES.
FILMFEST
CELEBRATING WOMEN IN ACTION SPORTS – We not only feature our own productions but share the big screen with female outdoor & action sport athletes and their films. With our second edition in 2019 we hosted events in 9 different European locations.
MOUNTAIN WOMEN’S TALK
REVEAL THE POWER OF FEMALE ROLEMODELS – Physical and digitally broadcasted talking events featuring ELITE FEMALE ATHLETES and influential people of the OUTDOOR RECREATION ECONOMY, create value for the female end consumer by highlighting PERSONAL STORIES & LESSONS LEARNED through sport and inspire to live an active and outdoorsy lifestyle.