When passion meets fascinatino and performance, spectacular things happen.
Shades of Winter and its unique protagonists not only convince on the mountains but also with their personality. The project offers the exclusive opportunity to learn more about the person behind the athlete and the close friendships that were born around the world. This approach enables Shades of Winter a characteristic and exceptional profile and strikes a new path. Likewise BMW does with its freeride engagement. The new BMW X1 and the intelligent all-wheel drive system supports the Shades of Winter protagonists during their world tour and is the perfect companion to find the best snow on exceptional freeride hot spots.