When passion meets fascination and performance, spectacular things happen.
Shades of Winter and its unique protagonists not only convince on the mountains but also with their personality. Theproject offers the exclusive opportunity to learn more about the person behind the athlete and the close friendshipsthat were born around the world. This approach enables Shades of Winter a characteristic and exceptional profile and strikes a new path. LikewiseBMW does with its freeride engagement. The new BMW X1 and the intelligent all-wheel drive system supports the shades of winter protagonists during their world tour and is the perfect companion to find the best snow on exceptional freeride hot spots.
Fischer has supported the “all female skiing” project of our freeride pro Sandra Lahnsteiner from the very beginning. Fischer is very proud to be the partner for Shades of Winter as Sandra set a new standard in female freeski movies.”
says Jan Weiss, Head of Division Alpine. Since it was founded in 1924 the Austrian company Fischer Sports has been known for innovation and the latest technologies. Fischer stands for the development, production, marketing and distribution of first-class skiing equipment. As a single source supplier for both Alpine and Nordic skiing equipment, Fischer offers only premium quality products.
“The Shades of Winter project is one of the most interesting initiatives on the freeskiing scene. The core scene is dominated by male skiers, we believe supporting projects like this will change that and that’ s also why Peak Performance have a ski team where half of the riders are female. The professional attitude and highly set goals for this movie gives all the riders an opportunity to express themselves as skiers on the highest level. It is definitely something that will lead to many good things”,
says Anders Gustavsson, team manager at Peak Performance.
Marker & Völkl
“Since years we have one of the best female teams in the freeski scene. It was always tricky to give them a spot in one of the movie productions. Most of the film companies have worked with one ore two women. For us was clear: freeskiing is not only a men’ s sport. We need the women on the mountains and we have the responsibility to give them the opportunity to ski in movies and show their best skiing. Then Shades of Winter was born and it was out of question for us to be part of this. Now we are in the third year of Shades of Winter and we are so happy and proud to be part of such a good project and idea.”
says Jean Claude Pedrolini Marketing Manager Völkl International.
We believe that those who defy limits inspire the world. The Shades of Winter athletes each have a passion and vision, which has reshaped their sports – they stand as heroes set to inspire future generations. These athletes and their drive to do the remarkable matches the LifeProof ethos – we are proud to be part of this game-changing project.
GoPro is transforming the way people visually capture and share their lives and has become a standard for how people capture themselves engaged in their interests, whatever they may be. Since the Shades of Winter film crew and athletes have been doing an amazing job in capturing various creative angles with GoPro in their shoots in the past, it was a natural fit to partner up for the upcoming Shades of Winter project. The Shades of Winter crew is incredibly creative and we are stoked to see an all girls crew taking female freeskiing and surfing to the next level ultimately inspiring others to go out and live a bigger life.
After partnering “Shades of Winter 2013” and “PURE 2014” the prospect, pleasure and curiosity couldn’ t be bigger. Sandra’ s and the girls’ movies always delivered much more than just excellent and beautiful skiing; it is the story #BETWEEN the lines giving the entire project so much personality and meaning. LEKI is very proud and super stoked to be partner of “Between 2016”!
Blue Tomato stands for team spirit and professionalism. Founded in 1988 Blue Tomato has developed into one of Europe’ s largest winter sport and fashion shops. We live and breathe our business, sport and lifestyle. We share our spirit and enthusiasm with our customers, colleagues and partners. Therefore, we are proud to collaborate with such a great project as Shades of Winter. The female athletes are handpicked professionals and mountain-addicts, such aswe are at Blue Tomato. We are super stoked to be a part of BETWEEN and are looking forward to all that may come. Go girls!
The North Face – Australia & New Zealand
We need ski films to inspire us. Whether you’ re kid aspiring to rip like Janina Kuzma or you’ re a full-blown ‘ grown-up’ balancing the demands of a corporate job, family life and yet still out there chasing the 100-day dream. Regardless of your motivation, if you’ re a skier you’ ll understand – ski films stoke the embers of your passion. Visions of lines in exotic big mountain ranges and the stories of the characters that unfold in our favourite ski movies fill us with excitement and stoke that keeps us going until that first day of the season or the next big storm. This is why The North Face support athletes like Janina and the teams that bring us the films like Between by Shades of Winter.
For nearly 40 years, Spyder has inspired athletes to push their limits, both on and off the snow. We are proud to present Shades of Winter in the U.S., and celebrate the women featured in the films as they fearlessly find new lines and push beyond the impossible.
For the past 7 years, uvex sports has been working closely with Sandra Lahnsteiner. Proudly creating high performance products for her adventures all over the world and protecting her during her explorations of wild and challenging environments. Sandra is deeply involved in the development process of our products, testing everything in the backcountry. Uvex Sports proudly supported Sandra Lahnsteiner with her innovative movie project „Shades Of Winter“ from its beginning.
Our claim is “protecting people” and thanks to our core competencies in fashion and technology we are a successful brand name company with positive growth prospects for the future. In house production means our products benefit from our 90 years of manufacturing expertise. We can label our products “Made in Germany”, a globally unique selling point for the manufacturer of helmets and goggles.